Bazaar Group Celebrates 15 years in Business

Bazaar Group, the design-led furniture manufacturer, celebrates 15 years in business! To mark this incredible milestone, the team have been reflecting on some of the moments that made Bazaar Group, with a cake or three at the HQ in Northumberland.

The Bazaar Group story began in 2005 when owner and creative director Jayne Dolder recognised an opportunity to re-invent the humble beanbag and began designing contemporary soft seating for her friends and family. Driven by a love of product design, Bazaar Group has been innovating in the soft seating category ever since.

“All we’ve ever done at Bazaar Group is stay true to our values, they are at the core of our success”

Helen Svennson, HR Manager.

Jayne’s entrepreneurial spirit remains embedded in the business, as Bazaar Group have become experts in intuitively recognising opportunities to enhance the experience of living through innovative design concepts. As the company grew, so did it’s collections. From comfortable Bambeano baby bean bags and Icon soft furnishings with oodles of style and flair, to Eden’s inspiring learning aids, Bazaar Group continues to strengthen it’s offering with every year that passes.

15 years on, Bazaar Group are still scrupulously true to their roots and feel incredibly proud of how far they have come, navigating numerous obstacles along the way in an ever-changing retail landscape.

“Fifteen years has flown by! In that time Jayne and I have been fortunate to work with an amazing group of people who have bought into our story and share our values. So, a huge thanks to our team for their incredible achievements.

Together we are extremely proud to have created a market leading business with a reputation for care and quality in everything that we do. We never thought that when Jayne made her first beanbag, our products would eventually be found in millions of homes across the UK and beyond. We would also like to thank our customers and we can promise you some amazing new products very soon to mark the next chapter of our business journey. Here’s to the next 15!”

Mark Dolder, Managing Director.

Together, Mark and Jayne continue to lead a highly talented team of people forward with as much enthusiasm and passion as they did when they first began, back in 2005.

Bazaar Group Joins BFM

Leading British soft fill furnishings manufacturer Bazaar Group has joined the British Furniture Manufacturers (BFM).

The Cramlington-based manufacturer recently launched its first in-store retail collection Ayla at the January Furniture Show (JFS) having already established itself as a leading online specialist in soft seating.

Said Philippe Galland, Bazaar Group’s Head of Sales and Marketing: “The membership demonstrates our commitment to flying the flag for homegrown products and our support for the British furniture and furnishings sector.

“We are keen to provide retailers with the assurance that we are delivering the highest standards with product quality and industry requirements.”

Said Nick Garratt, BFM md: “We are delighted to welcome Bazaar Group into membership of BFM and I look forward to working with them going forwards. It is always nice to welcome young, fast growing companies into our membership and Bazaar Group are particularly interesting because they have a great reputation for product design and innovation.”

Bazaar Group has enjoyed considerable growth since its humble beginnings in 2003 when it was set up in founder Jayne Dolder’s spare room. Its brands include Icon, Eden Learning Spaces, Bean Bag Bazaar, Bambeano and Ayla.